Web Analytics Is In Our Blood
At Advertising AZ, we believe that if you didn’t track it, it didn’t happen. Analytics is how we determine which changes really affect our clients’ bottom lines. We’re compulsive number crunchers and are addicted to using those numbers to produce profit.
Our addiction to Analytics drives us to track every interaction between the campaign and the customer. This allows us to see where your money is going and the return your efforts are generating.
Monitoring everything takes extra work and planning, but it allows us to identify and focus on the metrics that matter. The results speak for themselves.
Goal and Event Tracking
Anything that can be tracked, should be tracked. You never know when a particular site element will turn out to be a gold mine!
At Advertising AZ, we track every interactive element—including forms, buttons, dynamic phone numbers, checkouts and just about anything else—on our clients’ sites as an analytics event. This allows us to see exactly how visitors are interacting with the site.
Putting event tracking in place allows us to define how elements contribute to the conversion process and set up site interaction goals that drive ROI.
What Makes Advertising AZ Different?
We track and optimize everything.
Click and Heat Map Tracking
One great way to visualize how traffic is interacting with a site is through click or heat maps. These tools provide great insight into how users respond to different aspects of your page.
For example, we might find that a navigation button is drawing attention away from conversion elements or that a graphic is being mistaken for a button.
By tracking how visitors interact with your site, you can learn a lot about why site elements succeed or fail. strategy, we are able to design and run tests that dramatically improve your bottom line.
Web analytics provides a lot of important information about a website. Unfortunately, filtering through your data without the right reporting setup is an error-prone and painful process.
To make things easier, we provide our clients with dashboards that make measuring the effectiveness of their online marketing campaigns simple. Having simple and accurate data removes the emotion from the decision making process on how to best allocate your online marketing budget for the best ROI.
Analytics That Works
Not surprisingly, analytics is foundational to everything we do at Advertising AZ Advertising. For many of our clients, their analytics findings have changed the way they do business.
To find out how you can uncover the hidden data in your site and use it to redefine your online marketing, contact us today!